For Sale by Owner

Before you consider selling your house yourself, ask yourself if you are going to have the time needed to sell your house - even if you just cover the basics.

The Basics

  • Complete an extensive research of local market conditions, including:
    • the listing and selling price of all houses in your area for the last six months,
    • the listing price of houses currently on the market, and
    • the listing prices of houses that were on the market but did not sell.
      Tips: Begin your research on the Internet. Follow-up by visiting the county tax records office to determine the selling prices of houses. There are places on the internet to check, but most have a lag time for recent sales.


  • Put together a marketing plan.
    • How will you market your house to real estate agents? Most buyers use a real estate agent, so marketing to real estate agents is essential. At a minimum, you will want to send a letter and sales flyer to all real estate agents within a 30 mile radius.
    • How much money can you afford to devote to advertising? Call the local newspapers to determine how much it will cost for advertisements. You will want to run daily and Sunday ads in the newspapers.
    • Who will create your sales flyers? Buyers expect fact sheets to take with them when they drive-by or tour a house for sale.
    • Where will you place signage? In addition to your front yard, are there areas leading in to your neighborhood where signage would be appropriate?
    • How will potential buyers find information about your house on the Internet? You will want potential buyers who begin their house shopping on the Internet to find your house. Be sure to build a website to help sell your house.
    • Who will take inquiry calls and schedule appointments? You will want someone to be available to answer inquiry calls and schedule appointments. Be sure to schedule showings as quickly as possible - even the same day.
      Tips: Ask newspapers for a discounted advertising rate for multiple placements. Be sure to check with local officials to determine if there are any restrictions on where you place signs.
    • Pre-qualify buyers before showing your house.


  • Confirm that the potential buyer has pre-qualified for a mortgage loan.
    • If the buyer is buying with cash, confirm that they have the necessary resources.
    • If the purchase is contingent on the buyer selling their own house, confirm that the buyer's house is on the market. (You may also want to determine how long the buyer's house has been on the market.)


  • Negotiations, Contracts and Closings
    • Are you prepared to negotiate the contract?
    • Do you know what the legal responsibilities of the seller are in your area?
    • Who will write the contract? Will you need to hire an attorney? If so, what will be the attorney's fees?
      Tips: In addition to the sales contract, you will need to complete a Seller's Disclosure and a Lead Based Paint Disclosure.

If you are unsure of exactly what to do, or want to talk to me about the advantages of using a real estate agent over trying to sell your home yourself, I would be more than happy to talk with you.

Most people are unaware of the actual savings an experienced real estate agent can offer a seller over trying to sell their home themselves. There are so many factors other than just the commission saving that play a part of the home selling transaction. Emotional stress, spending endless hours and days researching, personal safety with "strangers" entering your home, a tried and true marketing campaign, staying home from work only to miss scheduled appointments from potential buyers who said they would be there and putting your life on hold to meet the endless challenges is only the start of the obstacles that will present themselves during the selling process.

Call us immediately at (772) 340-6116 or email our office at and we will give you an honest and experienced position of what you need to do, in your situation, to sell your home quickly. Or if you prefer, fill out the form below and we will get back with you as quickly as we are able.


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